Affordable Search Engine Optimization!
Producing lasting organic SEO results for businesses for more than a decade, Antanet understands that today's advanced SEO is more than just a keyword list. Real SEO is the meticulous process of strategy implementation, testing, analyzing and fine-tuning your page-specific strategies to deliver both short and long-term ranking success that provide conversions and sales.
Does your SEO performance measure up? Antanet provide superior, affordable SEO services for all businesses.
Our SEO Services
Search engines crawl the web for links and content relating to your website. The quality of an inbound link and its content are determined to set its rank.
Search engines like Google & Bing crawl your website and determine the relevance of your website compared to the search term used.
Google algorithms ensure the customer is shown relevant results for their search. It is crucial to optimize your site to be ranked high on Google.
The more links and company information that you have pointing back to your site the better. The search engines will give higher weight to your website.
What Is SEO / How SEO Works
Search Engines like to see the correct SEO elements on your web pages or to see information about your web pages elsewhere. Search Engines use formulas to analyse data about all the web pages they can find to determine which web pages they should present when someone searches for a particular keyword or keyphrase. We review your target audience and competition and make sure that your web pages have everything in place, both Onsite and Offsite.
How SEO Works
Although the Search Engines are continuously refining how they rank web pages, there are key elements that are the foundation for successful Page 1 result.
Onsite - your content and website infrastructure
- targeting the best keyword groups
- matching your web site content to target specific keyword groups
- creating new content to target specific keyword groups
- having the best website infrastructure and architecture
Offsite - how your website is referred to from online sources
- developing a set of quality, relevant incoming links
- having a relevant and active social media presence
- creating non-linking references about your company or organization
- some of your SEO outcomes are influenced by elements outside your direct control
Everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works!
Every day 25% of the search terms the Search Engines see, they have never seen before. So, we focus on creating what we call “keyword groups” – many keyword phrases focused around high volume “core” keywords.
For example, a core keyword might be “accommodation” and that group may include “accommodation Destin”, “luxury accommodation” and “boutique accommodation”.
Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best results.
Matching – existing and new content
Our approach to Onsite SEO is to try to match one keyword phrase from each keyword group to a single page on your website. Typically your home page will be focused on your “main” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; in these case we work with you to create new pages to reach these terms.
Behind the scenes – the code
Not all websites are created equal. Some websites are great and are ideally search engine-friendly, but many we come across are not. A key part of our role is to assist you to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.
For a preview of how the Search Engines are currently indexing your website, got to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages and then call us if you have had a nasty surprise.
Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy, but they need to find your website first.
Offsite link profile
In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively.
Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:
- the Reputation or Trust value of sites linking to your web site
- the Theme or Relevance of Web Sites linking to you
- the “Anchor Text” (the words that the link is embedded behind) in links to your site
Offsite social profile
More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.
Offsite citation profile
Citations are references to you company name, address, phone number or website that may not actually link to you but are recognisable to Search Engines. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings.
So that’s what SEO is and how SEO works…
Everything else is about strategy, techniques and tactics – the Search Engines look at over 100 “criteria” when evaluating web pages, and every year they add over 300 refinements to their search formulas.